PRISM provides research insights for strategic market development. Atlantic has provided essential information to dozens of startups and established companies wanting to sharpen their business plans, enhance go-to-market strategies, and prepare compelling funding and financing applications. PRISM consists of a secondary market research report and six business development modules, all customized to your specific product, to guide the journey from conceptualization to  commercialization. 
 

What makes PRISM different?

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Our approach is customized to be highly specific to each individual client and their innovation. You’ll receive a concise, visually engaging report packed with research insights. Our secondary market research and six business development modules will help you:
 

• Uncover potential customers: Pinpoint who needs your solution and what drives their decisions

• Map your ecosystem: Identify stakeholders, partners, and industry leaders who can help accelerate your growth

• Assess brand positioning: Review competitor branding and messaging to highlight what works

• Design your path to profit: Refine your business model, ensuring it’s both scalable and sustainable

• Forecast your future: Build baseline projections using our interactive mini-tool that adapts as your venture evolves

• Protect your innovation: Explore the intellectual property (IP) landscape early through a preliminary IP overview
   

Why choose PRISM?

The insights and deliverables you gain don’t just sit on a shelf, they become the foundation of your business plan, funding applications, go-to-market strategies, and sales campaigns, so you can move forward with confidence. ​